product family

product family
марк. семейство [линия, серия\] продуктов (группа товаров, произведенных одной фирмой и объединенных по какому-л. признаку, напр., по функциям, оформлению и т. п.)

The company releases a new product family. — Компания выпускает новую серию товаров.

See:

Англо-русский экономический словарь.

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Смотреть что такое "product family" в других словарях:

  • product family — ˈproduct ˌfamily noun [countable] MARKETING a group of similar products that are made by the same company: • Goods belonging to the same product family are all stored together. * * * product family UK US noun [C] (plural product families)… …   Financial and business terms

  • Product Family — A group of related goods that are manufactured by a single company. Companies benefit from creating product families in that they can leverage the loyalty their existing customers feel toward an existing product to get them to buy additional,… …   Investment dictionary

  • Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… …   Wikipedia

  • product family — / prɒdʌkt ˌfæm(ə)li/ noun a group of interrelated products made by the same manufacturer …   Marketing dictionary in english

  • Family branding — is a marketing strategy that involves selling several related products under one brand name. It is contrasted with individual branding in which each product in a portfolio is given a unique identity and brand name.There are often economies of… …   Wikipedia

  • Family values — is a political and social concept used in various cultures to describe values that are believed to be traditional in that culture and in support of the idea that nuclear families are the basic units of culture. The phrase has different meanings… …   Wikipedia

  • Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… …   Wikipedia

  • Product naming — is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process,… …   Wikipedia

  • Product lining — is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products… …   Wikipedia

  • Product based planning — is mandated for PRINCE2 projects and is a method of identifying all of the products and associated work required to complete a project.DescriptionProduct based planning is intended to ensure that all of the necessary products that will go towards …   Wikipedia

  • Family Radio — (Family Stations Inc.) is a non commercial, 24 hour, listener supported, Christian radio religious broadcasting network in the United States, founded in 1959 by Harold Camping, also known as Brother Camping and is based in Oakland, California.… …   Wikipedia


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